Generic business strategy - Now and Then

Singh, Taranjot and Mather, Geoffrey (2017) Generic business strategy - Now and Then. Applied Management Conference, Wintec, Hamilton, New Zealand, 30-31 October 2017.

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Abstract or Summary

New Zealand is a beautiful country which is built on the shores of the sea. It is divided into two islands and people from different continents like Asia, Europe and America come to New Zealand to enjoy scenic locations and the natural beauty of the landscapes. They plan their holidays in different locations of the country and like to wander and check out the places in short span of time. Backpacker accommodation is the best choice of stay, as it is economical and easily accessible. Backpacker Central Hamilton (BCH) is one of them. Making profit is the main motive of every profit-organization. So, every organization has some strategies to be at the top of the game by increasing their revenues and growth of the business. The attempt here in this report is to know about the generic business strategies of the BCH- What strategies they have been using in the past, what they are using now and what they will use in future to elevate their profit and stabilize business growth. This research explains Porter’s generic business strategies, Competitive advantage. It shows the difference between Backpackers and Backpacker Accommodation. Many people have a biased opinion about the Backpacker and in this research, an attempt is made to understand the operational and executional strategies of backpackers mainly BCH. In this project, the data is collected through a structured questionnaire completed by customers as well as employees of BCH. The data is also collected by interviewing the manager at the premises. Three employees filled the employee questionnaire and twenty-six customers filled the questionnaire. The data is thoroughly analysed. The study findings revealed that BCH is using differentiation strategy to beat their competitors and to heighten their profits. The employee survey demonstrates the changes they made to their organizations, these are favourable for the business. The suggestions and recommendations for business success and prosperity are also mentioned at the end of the report by investigating, evaluating and analysing all the data. These suggestions and recommendations can help the business to increase or maintain a stable profit in the market.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:business strategy history, sales, marketing
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6095
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Deposited On:16 Jul 2018 23:43
Last Modified:16 Jul 2018 23:43

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