Identifying successful sales and marketing strategies that affect customer loyalty in a coffee shop

Huang, Yijia and Wood, Brent (2017) Identifying successful sales and marketing strategies that affect customer loyalty in a coffee shop. The Journal of Applied Management Research Ideas, 1 (1). pp. 29-34. ISSN 2538-1156

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Abstract or Summary

.Most small businesses such as coffee shops are concerned with customer loyalty and satisfaction, and increasing profitability. Marketing strategy becomes important when customer loyalty is low. The aim of this research is to identify sales that affect customer loyalty in a small coffee shop and to investigate the relationship between effective marketing strategies and customer loyalty, using a survey of customers.

Item Type:Journal article
Keywords that describe the item:strategy, loyalty, customers
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6194
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Deposited On:12 Oct 2018 01:47
Last Modified:18 Oct 2018 20:03

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