Chinese tourists in New Zealand

Liu, Yubin and Harnett, Denise (2018) Chinese tourists in New Zealand. Applied Management Conference, Hamilton, New Zealand, July, 2018.

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Abstract or Summary

ABC, a New Zealand travel company, has achieved excellent results under the steady and healthy growth trend of the New Zealand tourism industry. The primary customers of ABC are Chinese outbound tourists. For various reasons, the development of ABC has almost stagnated in the last two years. This research aims to analyse the NZ Chinese tourists market and to create a segmental profile for ABC. Using samples of Chinese outbound tourists who are traveling in New Zealand, this study adopted a mixed methods approach which included a questionnaire and interviews. The tentative results suggested three key motivations: sightseeing and relaxation; visiting friends or relatives; and, show off to others. This research will lead to an understanding of the factors affecting the turnover rate of MasterHouse through secondary research, then researchers will collect data through quantitative research, and develop a strategic plan for MasterHouse to reduce employee turnover. The researcher will use questionnaires to investigate the HR strategies of MasterHouse and employees’ views on MasterHouse current HR process and policies. This research will involve five factors that affect employee turnover rate: Long-term relationships, benchmark, work-life balance, talent management, rewards and motivation. The researcher then connected and compared survey results with information in the literature and developed a practical plan for MasterHouse to reduce employee turnover rate.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:business, tourism industry
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6218
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Deposited On:26 Nov 2018 02:55
Last Modified:26 Nov 2018 02:55

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