How social media can be marketed effectively by Sustain Energy Solutions to gain a competitive advantage

Raj, Dilip and Alexander, Peter (2018) How social media can be marketed effectively by Sustain Energy Solutions to gain a competitive advantage. Applied Management Conference, Hamilton, New Zealand, July, 2018.

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Abstract or Summary

This research report is based on a study which was conducted at Sustain Energy Solutions to help them attain a competitive advantage using social media marketing. Secondary research methods are used in this research report, based on information already available on the internet. The researcher investigated numerous possibilities for the literature review to identify strategies which would help to attain a competitive advantage by establishing an existence on major social media platforms. This research report defines the benefits that Sustain Energy Solutions can accomplish using social media in its marketing activities. Attaining competitive advantage using social media would give the company a long-term benefit over its competitors.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:business, energy industry, social media, marketing
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6228
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Deposited On:26 Nov 2018 02:44
Last Modified:26 Nov 2018 02:44

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