Exploring innovation process in the internet café sector in Hamilton

Yang, Jun and De Magdalene, Persephone (2018) Exploring innovation process in the internet café sector in Hamilton. Applied Management Conference, Hamilton, New Zealand, July, 2018.

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Abstract or Summary

Internet cafes are losing market share as the smartphone takes over in many countries. In today’s smartphone era, when everyone can afford to buy a smartphone and get internet access easily, internet cafes are becoming a forgotten space. However, in China, the huge demand for team-based competitive multiplayer online games like League of Legend, PUGB and Fortnite, seem to be the chance for internet cafes to restore the brilliance of former days. This research is aiming to explore an innovation process in the internet café sector in Hamilton, New Zealand; to find the way to survive in this smartphone era for internet cafes. This study will be completed by using a mixed-method approach, involving face-to-face interviews and questionnaires. The research population include 50 customers from two local internet cafes called MC Internet and City Internet Cafe and 5 managers and owners from these two internet cafes. The researcher will do face-to-face interviews with the managers and owners and hand out paper questionnaires to customers. By comparting two different groups of people’s answers, the researcher will be able to obtain more valuable information. After analysing, the researcher draws a conclusion and uses formal report formal to present findings. However, the research is not completed yet. According to the current data, these are the interim results: 1. 71% of customers would like to have food service in the internet café 2. 86% of customers would like to have game console available 3. 64% of customers would like to have board games available 4. 71% of customers would like to join gaming championships 5. 43 of customers reported that the environment is not good enough

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:business, customer service, innovation, internet cafe
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6273
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Deposited On:25 Nov 2018 23:55
Last Modified:19 Dec 2018 23:00

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