An analysis of the importance of volunteers during events

Li, Lidong and Robertson, Jan (2018) An analysis of the importance of volunteers during events. Applied Management Conference, Hamilton, New Zealand, July, 2018.

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Abstract or Summary

Volunteers play an important role in events worldwide. This research examines the importance of volunteers’ motivation and satisfaction during events by using Sing China as a case study. This research focuses on events, volunteers, volunteer recruitment, volunteer rewards and volunteer retention. The research uses both quantitative and qualitative methods. 50 random strangers off the street were surveyed., Published journals were used as academic support for the theories. The results show that people are interested in cultural events and they come to volunteer for the reason of improving personal values and build self-esteem. For the part of volunteer motivation, most of the participants show themselves willing to receive small gifts after volunteering. Providing a chance for volunteers to choose jobs which suit them, and providing volunteer training are the main things that participants think should improve during the events.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:business, volunteers, event management
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6276
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Deposited On:25 Nov 2018 23:44
Last Modified:19 Dec 2018 23:49

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