Importance and impacts of visual merchandising at a retail store

Singh, Gurpreet and Yaeghoobi, Ehsan (2018) Importance and impacts of visual merchandising at a retail store. The Journal of Applied Management Research Ideas, 2 (1). pp. 21-29. ISSN 2538-1156

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Abstract or Summary

The benefits of visual merchandising (VM) have been well discussed in previous literature. For large retail service providers this topic is of special importance. Large retailers pay special attention to visual merchandising to distinguish their offers from their competitors in the market. The shoppers can also benefit from VM to discover the right goods with the help of focused visual merchandising, good store layout and design, product packaging, product displays, shelving and signage in the store. In addition, this study looks into impulse purchasing and its correlation with visual merchandising. Retailers believe that impulse purchasers do not visit the retail store with the intention to buy a certain item. For these buyers, the action of purchasing takes place after experiencing a desire to own something after they have been influenced by internal and external factors. Evidence of challenges for consumers to locate the product that they need has been observed in a retail store. The purpose of this research is to assess the importance of visual merchandising on customers’ purchasing behaviour at the retail store. In addition, visual merchandising strategies to increase sales will be offered.

Item Type:Journal article
Keywords that describe the item:visual merchandising, business, retail
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6424
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Deposited On:13 Dec 2018 02:52
Last Modified:13 Dec 2018 02:52

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