Nakauchi, Hanjun and Che-Ismail, Izmee (2018) Influences of branding strategies on charitable organisations. The Journal of Applied Management Research Ideas, 2 (2). pp. 10-17. ISSN 2538-1156
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Abstract or Summary
This report will seek to gain primary research data on how individuals within New Zealand gain brand knowledge, especially within charitable organisations and how they could be influenced to donate to an organisation. Primary research will be conducted through a questionnaire given to a convenient sample of individuals within New Zealand using the social media
| Item Type: | Journal article |
|---|---|
| Keywords that describe the item: | brand knowledge, charitable organisations, social media |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration |
| ID Code: | 6428 |
| Deposited By: | |
| Deposited On: | 13 Dec 2018 03:05 |
| Last Modified: | 13 Dec 2018 03:05 |
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