Using social media to target customers

Li, Yuangyuan and Yeung, Deniss (2018) Using social media to target customers. The Journal of Applied Management Research Ideas, 2 (2). pp. 26-35. ISSN 2538-1156

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Abstract or Summary

This research will focus on a retail store. It will analyse the development history of social media and its impact on increasing sales within the fashion industry and consumer behaviours. Then it will analyse the Chinese social media environment and Chinese female consumers' clothing buying behaviours. Based on these results, this research aim is to identify clear and useful recommendations for this store to improve the sales to Chinese female market using social media.

Item Type:Journal article
Keywords that describe the item:retail, social media, customer service, fashion industry
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6430
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Deposited On:13 Dec 2018 03:06
Last Modified:13 Dec 2018 03:06

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