Strategic planning for small businesses

Mai, Jiaxin and Mather, Geoffrey (2018) Strategic planning for small businesses. Applied Management Conference, Hamilton, New Zealand, 23-25 October, 2018.

PDF (Cover) - Published Version
PDF (Article) - Published Version

Abstract or Summary

Enterprise strategic planning plays an important role and value in the sustainable and healthy development of enterprises, and it is a complex system engineering in the formulation and implementation of enterprise strategic planning. Since this small business does not have a fully mature strategic plan, it should be able to formulate a strategic plan more quickly by starting the strategic planning process now, thereby enhancing its chances of long-term success in its current Hamilton CBD position. To collect this lack of information, the researchers used a hybrid approach of interviewing business owners, employees, and customers. The data collected through interviews and surveys will be integrated into elevator pitch, SWOT, target market, industry analysis, competitive analysis and advantage, and marketing plan, which information should be included in a strategic plan. The conclusions refer to the 13 important factors that must be included in a strategic plan. Discussing what information has been collected, and what has not been collected, will be recommended and analyzed to illustrate these parts.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:strategic planning, small businesses, business
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6440
Deposited By:
Deposited On:13 Dec 2018 03:25
Last Modified:13 Dec 2018 03:25

Repository Staff Only: item control page