Simultaneous value creation: An exploration of corporate sponsorship

Wang, Siqi and De Magdalene, Persephone (2018) Simultaneous value creation: An exploration of corporate sponsorship. Applied Management Conference, Hamilton, New Zealand, 23-25 October, 2018.

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Abstract or Summary

An organisation often holds short-term events for students, to serve as a direct bridge between students and the local environment. In order to maintain an affordable and high level of assistance to Chinese students at a regional polytechnic, as a non-profit organisation, the Student Association needs corporate sponsors to subsidise its events. This study aims to explore how simultaneous value is created between the Student Association and its corporate event sponsors. To answer this research question, qualitative research has been used in order to obtain in-depth data of personal understanding, experiences and opinions. Two Student Association members and two corporate sponsors were interviewed. This study found that the Student Association distinguishes different levels of sponsorship according to the form of sponsorship, and then Student Association gives different value returns to different levels of sponsorship. 

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:corporate sponsorship, business, environment, Chinese students
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6449
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Deposited On:13 Dec 2018 04:30
Last Modified:13 Dec 2018 04:30

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