Investigating the factors that affect a company’s competitiveness

Tang, Xiaodong and Silva, Dhammika (2018) Investigating the factors that affect a company’s competitiveness. Applied Management Conference, Hamilton, New Zealand, 23-25 October, 2018.

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Abstract or Summary

With the increase of population in New Zealand, the number of houses is increasing. However, for a small flooring business, this trend has not increased its sales of carpet. The purpose of this survey is to understand factors affecting the competitiveness of small carpet enterprises in New Zealand, so as to help them improve their competitiveness. This research adopted a paper questionnaire containing 15 closed questions concentrated on eight aspects of the carpet company: price, quality, installation service, after sales service, product, promotion, brand, and language. The participants were 60 existing or potential customers of the company, chosen by convenience sampling. The results of this research, achieved by manual calculation, indicated the participants' evaluation, preference and expectation of the related aspects of the company. Most of the participants were satisfied with the carpet quality, installation service, and after sale service. However, participants seem not satisfied or expected changes in terms of price, promotion and language.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:business, competitiveness
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6453
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Deposited On:13 Dec 2018 05:02
Last Modified:13 Dec 2018 05:02

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