Feasibility study of introducing a laser printing service

Singh, Amandeep and Silva, Dhammika (2018) Feasibility study of introducing a laser printing service. Applied Management Conference, Hamilton, New Zealand, 23-25 October, 2018.

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Abstract or Summary

Continuous evolvement is a key to maximizing profits for any business. Adding extra mileage to business requires the introduction of new products and services into the market. Development of services requires rigorous research which includes internal and external environment scanning and requires a feasibility study. Thus, the purpose of this research report is to study the feasibility of introducing a laser printing service. The feasibility report studies various factors, in particular the internal factors that affects the functioning of the business, and the external factors, including factors such as government policies, technological changes and social factors. The feasibility report also attempts to study financial requirements and business requirements such as the machinery requirements, technology and space. Based on the aim of the research, a desk research was conducted to study the feasibility of introducing the service of laser printing. After a detailed study it was found that there are four predominant reasons that back the success of introducing this new service. The location, which plays an important role for any business, brand value, a while-you-wait option, and the option of getting favourite designs printed on coffee mugs or T shirts.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:laser printing, feasibility study, business
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6460
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Deposited On:13 Dec 2018 20:58
Last Modified:13 Dec 2018 20:58

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