Increasing customers

Tirkey, Anmol and Mather, Geoffrey (2018) Increasing customers. Applied Management Conference, Hamilton, New Zealand, 23-25 October, 2018.

[img]
Preview
PDF (Cover) - Published Version
148Kb
[img]
Preview
PDF (Article) - Published Version
1096Kb

Abstract or Summary

The purpose of this research is to increase customers. To investigate the reasons for the lack of customers, surveys from consumers, interviews from an organisation owner and observation of competitors to understand the situation were carried out. Customer expectation, the satisfaction of customers, reputation, trust and keeping commitment are studied variables. How to increase customer acquisition and getting clarity in work will be done by undertaking this research. Successful ways of getting more customers include improving the reputation of the organisation, improving the satisfaction of customers and building trust in consumers.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:Customer service, business, marketing
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6463
Deposited By:
Deposited On:13 Dec 2018 22:39
Last Modified:13 Dec 2018 22:39

Repository Staff Only: item control page