Marketing strategies a motel can use to compete

Peter, Daniel and Wood, Brent (2018) Marketing strategies a motel can use to compete. Applied Management Conference, Hamilton, New Zealand, 23-25 October, 2018.

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Abstract or Summary

The aim in this study is to find out what marketing strategies can be used to compete in the motel industry. Interviews were conducted with the manager of a motel. Data was also collected from five other hotels and motels through online booking channels such as Booking.com, Expedia and Agoda. The results show that different strategies are used, such as changing prices daily, use of golf packages for branding, linking with local restaurants. Recommendations for the motel are that they increase customer satisfaction, reviews online content, and use social media as a powerful tool to link with the customer. The introduction of a mobile app for better and easy service for guests is a recommendation.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:Marketing, business
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6467
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Deposited On:13 Dec 2018 23:51
Last Modified:13 Dec 2018 23:51

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