Deng, Fangping and Yeung, Deniss (2018) Fundraising. Applied Management Conference, Hamilton, New Zealand, 23-25 October, 2018.

PDF (Cover) - Published Version
PDF (Article) - Published Version

Abstract or Summary

This report is based on a real fundraising project which is organised by three New Zealanders to raise one million dollars funding for a new building, more beds and facilities, for a nonprofit organisation. The team plans to get donations from famous and huge charitable organisations around the world. This research tries to figure out the characteristics of donors who are willing to sponsor an overseas organisation, and to find out what motivates them to react. A literature review is undertaken, followed by research results and analysis. The research shows the philanthropy group work at the preparation stage, and gives the marketers some new ideas to encourage individual people and big companies to give gifts.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:project management, fundraising
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6471
Deposited By:
Deposited On:17 Dec 2018 20:17
Last Modified:17 Dec 2018 20:17

Repository Staff Only: item control page