Enhancing the reach and impact of business awards

De Brito, Francisca and De Magdalene, Persephone (2018) Enhancing the reach and impact of business awards. Applied Management Conference, Hamilton, New Zealand, 23-25 October, 2018.

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Abstract or Summary

This research project focuses on a business award event. A potentially wasted opportunity occurs from not receiving feedback from those attending the business award event. The aim of this research is to explore opportunities for improvements to the management and applicant processes for entrants. This research project uses a combination of qualitative and quantitative research methods to collect data and provide ideas and recommendations in support of the established research aim. First, quantitative data provide a macro view of the awards website and its applicants. These data were analysed and provide categories and applications, users by status, and registers to establish the topics to collect data from online surveys answered by participants in the awards, to measure attitudes, behaviours and other variables of their entry. Secondly, qualitative data was collected from the online surveys, which also included a free text box in answer questions in order to gather information about their perspective of the business awards. The research is not yet completed as responses are still being gathered. Preliminaries results from the awards website show entrants at the awards are currently active members. The organisation should encourage and use more resources to make the awards more visible to non-members.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:business awards
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6474
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Deposited On:17 Dec 2018 20:42
Last Modified:17 Dec 2018 20:42

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