Increasing brand awareness with Facebook

Bao, Han and Yeung, Deniss (2018) Increasing brand awareness with Facebook. Applied Management Conference, Hamilton, New Zealand, 23-25 October, 2018.

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Abstract or Summary

Social media has been used in many companies in recent years, because it is an effective method of interacting with customers. Facebook, as a social media platform, is quite popular in New Zealand. This report has investigated the value of using Facebook in small business and analysed whether Facebook can help businesses increase brand awareness and maintain closed relationships with customers. It has used a quantitative method of research, and questionnaires were handed out randomly to 32 Asian customers. The results have shown that few customers use the social media of this small business. Moreover, some customers believed Facebook is necessary, but some do not think so. Those who thought Facebook is necessary, were hoping that the menu and promotional activities would be put on a Facebook page. Finally, this report has also provided some recommendations for this small business, future researchers and other small businesses regarding the use of social media. This small business should put more emphasis on establishing and developing social media to meet customers’ demands. Future researchers could focus on trying to create a Facebook page in practise and how social media could bring more convenience for customers.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:branding, social media, business
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6478
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Deposited On:17 Dec 2018 23:10
Last Modified:17 Dec 2018 23:10

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