Effective fundraising strategy

Son, Jepil and Yeung, Deniss (2018) Effective fundraising strategy. Applied Management Conference, Hamilton, New Zealand, 23-25 October, 2018.

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Abstract or Summary

The researched organisation is a large organisation consisting of 1.2 million members worldwide, and this well-structured organisation will strengthen the project organiser’s activity. This research aims to suggest the target audience and how to promote the project. Qualitative research was performed in this study to make more suggestions or ideas through in-depth interviews about fundraising than the researcher could expect. The result showed that Rotarians would be the best-recommended target audience. Besides, a good story for donator’s involvement and frequent communication would be necessary for the referral method. A trust or credibility might be another essential element for not only existing donators but also new candidates. There were some recommendations. The research found out commercial businesses need to participate in the project for their profile in local society.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:fundraising, event management
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6497
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Deposited On:17 Dec 2018 23:29
Last Modified:17 Dec 2018 23:29

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