Business activities to use during the low season

Basurto, Juan and Yaeghoobi, Ehsan (2018) Business activities to use during the low season. Applied Management Conference, Hamilton, New Zealand, 23-25 October, 2018.

PDF (Cover) - Published Version
PDF (Article) - Published Version

Abstract or Summary

The objective of this work is to find alternative activities or businesses that contrast the low winter season of an organisation. The research methods are mixed, using a quantitative method with a survey of 50 people and a qualitative method with interviews of the owner and management of the organisation. The results show that during the winter it is very difficult to attract people. The owner of the organisation has tried for a long time to implement strategies, without success. Some suggestions of activities include paying for any activity rather than accommodation. Activities include pizza nights, quiz nights, music classes, yoga and astronomy.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:business
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6499
Deposited By:
Deposited On:17 Dec 2018 23:39
Last Modified:17 Dec 2018 23:39

Repository Staff Only: item control page