Effective website for educational institution

Qu, Keyu and Yeung, Deniss (2018) Effective website for educational institution. Applied Management Conference, Hamilton, New Zealand, 23-25 October, 2018.

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Abstract or Summary

This paper examines the current status of a New Zealand educational institution’s website and makes a comparison among 44 samples. Two main sections have been contained in this research, secondary resource collection and observation. The aim of this research is to raise the awareness of this organisation and to attract potential students from the Chinese market by improve the organisation’s official website. This is desk research which has made use of qualitative methods. The results of the secondary resource collection mainly illustrate the general concepts of website design, the key factors of the education website, and Chinese web page preferences. The results from observation of 44 samples have been divided into two aspects, functionality and content. Most educational institution website pages are functional, while their online communication channels are basically limited to social media links; from the content point of view, school websites with Chinese versions generally have poor translations, and existing educational institution website samples can provide the information that the viewer needs through different presentation methods. These differences are explained in the discussion section. In conclusion, it suggested that in the current stage, educational institution websites could gain development by diversifying their communication channels and information presentation.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:educational institution, websites, marketing, New Zealand, business
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6500
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Deposited On:17 Dec 2018 23:41
Last Modified:17 Dec 2018 23:41

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