Is online training effective in retail business?

Singh, Kumkum and Murphy-Scanlon, Jenni (2018) Is online training effective in retail business? Applied Management Conference, Hamilton, New Zealand, 23-25 October, 2018.

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Abstract or Summary

Learning is more effective when it is an active rather than a passive process. This research investigates whether online training is effective in retail business. The major perspective is to analyse the significance of online training, examine efficiency of online training to enhance the quality of learning, and develop strategy to improve learning and training. In this research, the data was collected by using secondary methods in which data is collected by someone other than the user. The discussion is illustrated by secondary research data providing a comparison to the organisation. The results from research show that eLearning provides flexible learning which allow learners to up-skill more rapidly. It is efficient to remove geographical gaps and able to provide education to all workplaces. It is concluded that the impact of online training in retail business helps to improve the efficiency of both employer and business. It also deepens understanding and promotes motivation and self-evaluation. Self-pacing in online training reduces stress and increases satisfaction. Recommendations include using interactive video in order to enhance memory and motivate. Usage of humour ensures engagement. Provision of feedback after the module helps both learner and instructor to analyse progress.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:teaching, education, business, retail
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6504
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Deposited On:14 Dec 2018 00:11
Last Modified:14 Dec 2018 00:11

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