The management of sponsorship in a non-profit organisation

Abstract or Summary

This research project is focused on providing an exploration of a non-profit organisation recognised all over the world. The investigation is focused on understanding the sponsorship management processes used by the organisation. The method chosen for this research was qualitative data. Two interviews were conducted to obtain information from the main source. Interviews were chosen because they allow investigating issues in an in-depth way. Moreover, they allow more detailed questions to be asked and incomplete answers or ambiguities can be clarified and interviewees are not influenced by others in the group. Limitations and findings are discussed, along with recommendations for future research. The results conclude with recommendations.