Strategies that can lead to increase of contracts

Savla, Milan and Harnett, Denise (2018) Strategies that can lead to increase of contracts. Applied Management Conference, Hamilton, New Zealand, 23-25 October, 2018.

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Abstract or Summary

The research aim is to identify strategies to increase the number of acquisition customers by using quantitative research methods and observations. Three theories were used, of customer loyalty, acquisition, and retention. The method included 100 door-to-door surveys with questions of duration, pricing, comfort, providers, and change options. The results show that a majority of those surveyed are concerned about saving money on power bills.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:customer service, business, marketing
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6511
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Deposited On:14 Dec 2018 00:01
Last Modified:14 Dec 2018 00:01

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