Evaluating strategies to increase sales performance

Thapa, Sarita and Okoro, Ogechi (2018) Evaluating strategies to increase sales performance. Applied Management Conference, Hamilton, New Zealand, 23-25 October, 2018.

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Abstract or Summary

The aim of this research is to examine different strategies that are used within an organisation to increase sales performance. For this research, qualitative method was used to collect the data and a semi-structured interview was designed to collect participant perception of the strategies. The result shows 4ps of marketing mix of product, price, place, promotion is applied by the organisation to improve sales. To increase sales the promotion of business is needed to get more customers, which is lacking, and the organisation needs to provide quality service at a reasonable price. The recommendation is for the organisation to use the latest promotion strategies such as active social media networking, change the decoration of stores, and add varieties of product. Payment options should be flexible, such as payWave, credit cards.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:sales, business
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6530
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Deposited On:18 Dec 2018 00:22
Last Modified:18 Dec 2018 00:22

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