Marketing development strategies to attract domestic customers

He, Yang and Yaeghoobi, Ehsan (2018) Marketing development strategies to attract domestic customers. Applied Management Conference, Hamilton, New Zealand, 23-25 October, 2018.

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Abstract or Summary

The purpose of this research is to improve the sales of a product in the New Zealand domestic market. The product is an eco-friendly way to deal with the problem of insects, including flies and mosquitos. It is a traditional Chinese product which is well known by Chinese and widely accepted in China and other counties like Australia and the United States of America. It has a potential market in New Zealand. The method of this research is based on the Ansoff matrix, and use of quantitative data. Sixty people participated in the questionnaire. The result of the survey shows that most New Zealanders (78%) have trouble with insects and 91% of participants would like to try an eco-friendlier way to deal with this problem rather than use insect spray. Most of the participants care about the price and quality of the product. This research will provide valuable information regarding the habit of domestic customers, recommendations for increasing sales, such as adverts and focus on price and quality, and creating a CRM system.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:marketing, customer service, environmental
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6537
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Deposited On:17 Dec 2018 22:27
Last Modified:17 Dec 2018 22:27

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