Unfolding the role of marketplace resources

Abarashi, Jamal and Ferguson, Shelagh (2018) Unfolding the role of marketplace resources. Kings & Queens Online Conference 2018, https://www.kingsandqueensresearch.com/online-conference, December, 2018.

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Official URL: https://www.kingsandqueensresearch.com/new-blog/20...

Abstract or Summary

The narrative perspective has discussed the role of entrepreneurs as mindful actors who contextualise innovation through their relational, temporal, and performative efforts. Although the agency of material elements is recognised in the narrative perspective, the materials’ role is reduced to be controlled and mobilised by entrepreneurs with some existing possibilities of showing resistance. This reductionist approach toward materials has restricted our understanding of the ways materials actively impose their agency, form narratives, and contextualise innovations along with entrepreneurs. This study adopts ANT (Actor-Network Theory) as a lens and explores the role of materials in entrepreneurship process. Specifically, it explores how materials (non-human actors) interact with entrepreneurs, impose their agency, challenge the efforts of entrepreneurs in contextualising innovation, and in turn shape the emerging entrepreneurial narratives.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:narrative, marketing, business
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6556
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Deposited On:17 Dec 2018 20:35
Last Modified:17 Dec 2018 20:35

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