Design strategies and a to-and-fro approach towards collaboration saw Photographer Mark Purdom and Designer Alan Deare produce Mimetic, an award winning entry to this years’ New Zealand Photobook of the year. With an exhibition at Ramp Gallery as their starting point, the duo looked to capture the gallery experience in a publication form. Embracing experimentation throughout the creation process has allowed both photographer and designer to push boundaries and pair conceptual art with a readable narrative.