Impact of Social Media on Social Commerce

Nagraj, Moni (2019) Impact of Social Media on Social Commerce. Masters thesis, UNSPECIFIED.

PDF (Student thesis) - Submitted Version
[img] PDF (Student agreement) - Supplemental Material
Restricted to Registered users only


Abstract or Summary

With an enhanced expansion in the e-commerce business, it is easy to become victim to online shopping. Corporations utilise the information given by the consumers to make a revenue for their organisation. Making use of a recommender system in Facebook Commerce (f-commerce) is an entrancing and testing business. In the online business industry, achieving this test needs confronting different issues such as streamlining the searches, updating products, trust, and quality, that disappears in traditional business. Using the data provided from an end-user in their social media websites to consumers’ emails and even browsing becomes data for the e-commerce company. With the help of this information, the end-users’ data are gathered and turned as recommended products, discounts and many more. In conducting this research, the factors affecting and influencing end-users using social commerce is analysed...

Item Type:Thesis (Masters)
Keywords that describe the item:E-commerce, facebook, recommender system, social commerce
Subjects:T Technology > T Technology (General)
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Information Technology
ID Code:7116
Deposited By:
Deposited On:29 Jan 2020 01:36
Last Modified:04 Feb 2020 00:27

Repository Staff Only: item control page