Influential factors for the choice of ECommerce in Shenzhen (China)

Liu, Yahong (2020) Influential factors for the choice of ECommerce in Shenzhen (China). Graduate student work (Unpublished)

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Abstract or Summary

E-business has become popular in China and has developed rapidly in the past decade. Despite the fast growing of ecommerce, there are many factors that influence consumers choice between online or physical shopping. As the economy and culture develop, influential factors for the choice of eCommerce in China are changing. To stay in a competitive market and keep sustainably growing, it is important to understand the customers in eCommerce. This research aims to examine eight factors that appear frequently in previous articles. These factors are: risk, review, cost, delivery, service, culture, website, information channel, therefore helping the industrial sector improve their business models, and offering people better service. This project adopts a quantitative research method. The research model for this research is a modified SERVQUAL model. Data was collected via an online survey tool through convenience sampling in China. The survey has 21 ordinal questions and has been distributed through WeChat, which is a popular social media in China. The Chi-square method was used for data analysis. The rest of the research report is organized as follows: first, relevant literature on the factors were reviewed and hypotheses for this research were formulated. Then research methodology for this research was discussed. This is followed by the research results, discussion of these results, and limitations for this research. The last sections are references and the appendix.

Item Type:Graduate student work
Keywords that describe the item:E-business, ECommerce, Influential Factors
Subjects:T Technology > T Technology (General)
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Information Technology
ID Code:7386
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Deposited On:03 Aug 2020 00:58
Last Modified:16 Aug 2021 01:47

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