Development of Chinese graphic design in contemporary globalization

Abstract

Globalization is not new to us, however, its debated issues, delineation, and the understanding of it can be challenging. Every country has to face the different influences of globalization. How to cope with cultural globalization is various from authors' point of views. Some of them regarded globalization as Americanization, Westernization, global cultural imperialism or cultural homogeneity and heterogeneity. In order to emphasis the movement of cultural globalization, Arjun Appadurai introduces dimension models to give perspective and analysis on the engendering of global culture. His dimension models can be applied to the understanding of Chinese graphic design in the global context. Today, China as a new driving force that impress to the whole world by its extremely fast economic grows, but its graphic design history didn't get started as early as the Western countries did. However, cultural globalization can drive intensive development and go beyond cultural homogeneity. Chinese graphic design can also be a new player on the global stage.