Lunchtime learning: Avoiding the empathy trap

Abstract or Summary

Does empathy really lead to good design? Nicole Symington is a PhD researcher developing a design method. In this Lunchtime Learning, she shares a process based on a reflexive practice, to help you uncover where your empathy might either help or hinder your designs. Free to attend and fun-for-all - Lunchtime Learning is the home of interesting people talking about interesting things. Hosted by Wintec's Design Factory NZ - this Lunchtime Learning is our first global event - with Design Factories from around the world joining in! Nicole is a researcher at Design Factory Melbourne, and will provide a fun and fast-paced learning experience for all. If you're interested in solving customer problems, and understanding their needs better - then you won't want to miss out on this Lunchtime Learning.