Review of recruitment advertising and the accounting stereotype

Abstract

Educators have a responsibility to be aware of the requirements in practice. An informed educator who understands the relevant contemporary skill set of the vocation they teach in can then aim to meet the immediate needs of graduates. One approach to identify what graduates need to know is to look at job advertisements. Job recruitment advertising provides information to both the potential applicant, and also the educator of the graduate. In addition, the potential applicant reads recruitment advertising and is potentially influenced by the content. This paper reviews job advertising specifically discussing recruitment theory, theory of what information job adverts provide, and empirical results of job advertising studies. Only a few disciplines of recruitment advertising appear to have been studied and studied superficially at limited levels.