Book Chapter

Yeung, Deniss (2007) e-Learning preferences of international students: The Shandong University of Technology Study (SDUT). In: New Zealand Applied Business Education Conference 2007: Agents of change. Otago Polytechnic. UNSPECIFIED

Paper presented at a conference, workshop or other event, and published in the proceedings

Deng, Siting and Yeung, Deniss (2018) Could social media improve New Save Supermarket’s Asian market segment? [Paper presented at a conference, workshop or other event, and published in the proceedings] UNSPECIFIED

Anand, Deepak and Yeung, Deniss (2018) Employee development and its effect on employee performance at KFC Restaurant Brands. [Paper presented at a conference, workshop or other event, and published in the proceedings] UNSPECIFIED

Wu, Xiaotong and Yeung, Deniss (2018) How to expand the Hamilton market for mutual benefit. [Paper presented at a conference, workshop or other event, and published in the proceedings] UNSPECIFIED

Loona, Sandeep and Yeung, Deniss (2018) How to improve customer service at Muffin Break. [Paper presented at a conference, workshop or other event, and published in the proceedings] UNSPECIFIED

Li, Yuangyuan and Yeung, Deniss (2018) How to use social media to target Hamilton Chinese females to a Cue store. [Paper presented at a conference, workshop or other event, and published in the proceedings] UNSPECIFIED

Shen, Helene and Yeung, Deniss (2018) Marketing and branding for non-profit organisations: A case for mathematics for a lifetime. [Paper presented at a conference, workshop or other event, and published in the proceedings] UNSPECIFIED

Huang, Jiantao and Yeung, Deniss (2018) The expectations of Chinese tourists from New Zealand motels and their implications: Case study of A City Motel, Hamilton. [Paper presented at a conference, workshop or other event, and published in the proceedings] UNSPECIFIED

Son, Jepil and Yeung, Deniss (2018) Effective fundraising strategy. [Paper presented at a conference, workshop or other event, and published in the proceedings] UNSPECIFIED

Qu, Keyu and Yeung, Deniss (2018) Effective website for educational institution. [Paper presented at a conference, workshop or other event, and published in the proceedings] UNSPECIFIED

Deng, Fangping and Yeung, Deniss (2018) Fundraising. [Paper presented at a conference, workshop or other event, and published in the proceedings] UNSPECIFIED

Lam, Siu and Yeung, Deniss (2018) Identify successful marketing communication strategies that apply to a small hair salon. [Paper presented at a conference, workshop or other event, and published in the proceedings] UNSPECIFIED

Bao, Han and Yeung, Deniss (2018) Increasing brand awareness with Facebook. [Paper presented at a conference, workshop or other event, and published in the proceedings] UNSPECIFIED

Ling, Bradley and Yeung, Deniss (2018) Retaining customer loyalty when moving to a new location: A case study on a small restaurant. [Paper presented at a conference, workshop or other event, and published in the proceedings] UNSPECIFIED

Hassan, Faaria and Yeung, Deniss (2017) Customer Satisfaction. [Paper presented at a conference, workshop or other event, and published in the proceedings] UNSPECIFIED

Bedi, Karanpreet and Yeung, Deniss (2017) Customer satisfaction in liquor store. [Paper presented at a conference, workshop or other event, and published in the proceedings] UNSPECIFIED

Deng, Shaokai and Yeung, Deniss (2017) How can Magic Chinese Health Massage shop survive and develop itself in the competitions of marketplace? [Paper presented at a conference, workshop or other event, and published in the proceedings] UNSPECIFIED

Wang, Fei and Yeung, Deniss (2017) How to expand and retain the customer base for a supermarket. [Paper presented at a conference, workshop or other event, and published in the proceedings] UNSPECIFIED

Kansra, Sam and Yeung, Deniss (2017) Issues and benefits of customer relationship. [Paper presented at a conference, workshop or other event, and published in the proceedings] UNSPECIFIED

Yeung, Deniss and Wood, Brent (2017) Co-operative Education Project - Employers: Are they Happy? [Paper presented at a conference, workshop or other event, and published in the proceedings] (Unpublished) UNSPECIFIED

Wang, Huixian and Yeung, Deniss (2016) Sales and marketing. [Paper presented at a conference, workshop or other event, and published in the proceedings] UNSPECIFIED

Other

Wood, Brent and Yeung, Deniss (2016) Co-operative Education Project - Employers: Are They Happy? Wintec, Hamilton, New Zealand. (Unpublished) UNSPECIFIED

Yeung, Deniss (2013) ASMOR International Conference. UNSPECIFIED. UNSPECIFIED

Yeung, Deniss (2013) Reflection on marketing observation & reflection on teaching tools and their applications in China for Tianjin Light Industry Vocational Technical College delegates. UNSPECIFIED. (Unpublished) UNSPECIFIED

Yeung, Deniss (2013) ISBASS International Conference. UNSPECIFIED. UNSPECIFIED

Yeung, Deniss (2013) Invited to teach a small class at Qingdao Technical College and Tianjin Light Industry Vocational Technical College in China on Marketing topic. UNSPECIFIED. UNSPECIFIED

Yeung, Deniss (2013) ISMSS international conference. UNSPECIFIED. UNSPECIFIED

Journal article

Dekker, Lisa and Yeung, Deniss (2018) How to create and sustain a strong profile, in order to grow the heart trust organisation. The Applied Management Review, 2 (1). pp. 61-84. ISSN 2537-7841 UNSPECIFIED

Yeung, Deniss (2012) My second life: A survey of Chinese immigrants in New Zealand. Journal of Diversity Management, 7 (1). pp. 47-56. ISSN 2157-9512 UNSPECIFIED

Yeung, Deniss and Fu, Jianbo (2011) How they want it: A study on Chinese students’ preferred learning methods. Journal of International Education Research, 7 (1). pp. 15-26. ISSN 1941-756X UNSPECIFIED

Yeung, Deniss (2008) E-Learning preferences of international students: The Shandong University of Technology Study (SDUT). Journal of College Teaching and Learning, 5 (4). pp. 63-70. ISSN 1544-0389 UNSPECIFIED

Yeung, Deniss and Dunlop, Ted (2007) Flip side of the coin: An organizational scan of domestic student attitudes towards their international counterparts. International Business & Economics Research Journal, 6 (3). pp. 83-95. ISSN 1535-0754 UNSPECIFIED

Conference or Workshop Item

Yeung, Deniss (2013) Delivered CBITE/Wintec teaching methodology, course development and best practice to Tianjin Light Industry Vocational Technology College. In: Tianjin Light Industry Vocational Technology College, 16 Aug 2013, Tianjin Light Industry Vocational Technology College, China. (Unpublished) UNSPECIFIED

Yeung, Deniss (2012) My second life: A survey of Chinese immigrants in New Zealand. In: 2012 Bangkok International Academic Conference, 12-14 March, 2012, Bangkok, Thailand. UNSPECIFIED

Yeung, Deniss and Fu, Jianbo (2011) How they want it: A study on Chinese students’ preferred learning methods. In: VII Biennial Conference: International Academy for Intercultural Research, 24-28 July, 2011, Singapore. UNSPECIFIED

Fu, Jianbo and Yeung, Deniss (2010) Determinant factors on preferred learning styles of Chinese Students in School of Business, Wintec. In: SHAKE-UP: New Perspectives in Business Research and Education: New Zealand Applied Business Education Conference (NZABE) 2010, 27-28 September, 2010, Napier, New Zealand. UNSPECIFIED

Yeung, Deniss and Fu, Jianbo (2010) How they want it: A study on Chinese students’ preferred learning methods. In: SHAKE-UP: New Perspectives in Business Research and Education: New Zealand Applied Business Education Conference (NZABE) 2010, 27-28 September, 2010, Napier, New Zealand. UNSPECIFIED

Yeung, Deniss (2008) E-Learning preferences of international students: The Shandong University of Technology Study (SDUT). In: Research Seminar Series, 18 October, 2008, Hamilton, New Zealand. UNSPECIFIED

Working or discussion paper

Yeung, Deniss and Wood, Brent (2017) Co-operative Education Project - Employers: Are they Happy? [Working or discussion paper] (Unpublished) UNSPECIFIED