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Kaur, Sarbjeet and Mather, Geoffrey (2017) Evaluating whether a change in organisational structure would improve its competitive advantage. Applied Management Conference, Wintec, Hamilton, New Zealand, 30-31 October 2017.

K C, Nabin and Mather, Geoffrey (2017) Feasibility Study of a new liquor store in Hamilton, New Zealand. Applied Management Conference, Wintec, Hamilton, New Zealand, 30-31 October 2017.

Singh, Taranjot and Mather, Geoffrey (2017) Generic business strategy - Now and Then. Applied Management Conference, Wintec, Hamilton, New Zealand, 30-31 October 2017.

Kannaki, Amudhan and Mather, Geoffrey (2018) How to increase the operational efficiency on dry vacuuming service in Spotless cleaning Hamilton? Applied Management Conference, Hamilton, New Zealand, July, 2018.

Sidhu, Satinderpal and Mather, Geoffrey (2017) How to increase the sales revenue using focus differentiation strategy. Applied Management Conference, Wintec, Hamilton, New Zealand, 30-31 October 2017.

Tirkey, Anmol and Mather, Geoffrey (2018) Increasing customers. Applied Management Conference, Hamilton, New Zealand, 23-25 October, 2018.

Eswaran, Krishnan and Mather, Geoffrey (2018) Optimisation of operations of wet vacuuming the carpets in Spotless services. Applied Management Conference, Hamilton, New Zealand, July, 2018.

Wu, Panhui and Mather, Geoffrey (2016) Strategic Management. Applied Management Conference, Wintec, Hamilton, New Zealand, 27 May 2016.

Joshi, Abhishek and Mather, Geoffrey (2016) Strategic Management. Applied Management Conference, Wintec, Hamilton, New Zealand, 27 May 2016.

Mai, Jiaxin and Mather, Geoffrey (2018) Strategic planning for small businesses. Applied Management Conference, Hamilton, New Zealand, 23-25 October, 2018.

Bhattacharyya, Indranil and Mather, Geoffrey (2018) What is the sustained competitive advantage of Desi Indian Kitchen multi cuisine dine-in and takeaways. Applied Management Conference, Hamilton, New Zealand, July, 2018.

Gupta, Ramita and Mather, Geoffrey (2017) Whether current differentiation strategy is meeting customers’ needs. Applied Management Conference, Wintec, Hamilton, New Zealand, 30-31 October 2017.