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Number of items: 3. Robinson, Scott and France, Adrian (2011) Comparing sports marketing of amateur team sports to professional team sports. New Zealand Journal of Applied Business Research, 9 (1). pp. 47-61. ISSN 1175-8007 France, Adrian and Robinson, Scott and Hill, Robin (2009) How is sports marketing different for a professional team sport compared to an amateur team sport in New Zealand? In: Education for a Changing Economy: New Zealand Applied Business Education Conference (NZABE) 2009 Conference Proceedings. New Zealand Applied Business Education, pp. 54-63. ISBN 9780908668732 France, Adrian and Robinson, Scott and Hill, Robin (2009) Review of sports marketing literature. In: Education for a Changing Economy: New Zealand Applied Business Education Conference (NZABE) 2009 Conference Proceedings. New Zealand Applied Business Education, pp. 7-18. ISBN 9780908668732 |
