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How are accountant stereotypes portrayed in movies available to the New Zealand public since 2000?


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The researcher investigates how accountants are portrayed in movies from the year 2000 until 2009 in New Zealand. The researcher chose this topic as there had not yet been a study done for the current decade. The researcher also found that this topic area was very interesting to her as she is currently studying in this field and found herself to be in total contrast to the traditional beancounter accounting stereotype. Accountants are classified into one of five stereotypes based on Dimnik and Felton’s (2006) study of the Dreamer, the Plodder, the Eccentric, the Hero and the Villain. Seven movies were watched and then analysed to classify the stereotype of each accountant and to find out how society portrays the perception of accountants in the current decade. It was found that accountants are still being associated with the old boring beancounter image, which relates closely to the stereotype of the Plodder. These findings indicate that the boring image of accountants has not yet began changing, and also that accounting disasters such as Enron, have not given accountants a negative imagery as of yet. This is likely due to the short time frame between 2009 and the Enron disaster.

Item Type: Journal article
Uncontrolled Keywords: Accounting, media, stereotypes, movies
Subjects: H Social Sciences > HF Commerce > HF5601 Accounting
Divisions: Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
Depositing User: Adrian France
Date Deposited: 22 Feb 2010 21:00
Last Modified: 21 Jul 2023 02:22

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