Search for collections on Wintec Research Archive

Marketing strategies to expand Venues and to attract new clients


[thumbnail of Book of abstracts] PDF (Book of abstracts)
CBITE Book of Abstracts 2017b CEP Presentations 30-31 October 2017 Brief.pdf - Supplemental Material
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (1MB)


This is a research report for Wintec Venues to assist with its business. Wintec Venues is a corporative business under Waikato Institution of Technology. The organisation provides different venues to both Wintec and external clients for different purposes. The report is going to talk about investigation on possible marketing strategies to improve event management services of Wintec Venues, as well as the advertising methods to attract potential external clients. Research methods include both quantitative and qualitative research. As a result, online survey and an interview will be carried out to achieve research objectives. The results collected from both questionnaire and interview show a strong link to the main four marketing strategies provided under literature review, especially on use of social media and digital marketing. The results also bring up many opportunities to improve their business and overcome existing difficulties. In conclusion, use of technology is obviously a trend for the promotion of the company, as it not only makes communication more convenient but also provide an efficient channel on spreading the words. Especially the use of social media, such as Facebook, Snapchat, Instagram, Twitter, etc., is one of the leading sources of clients, and will benefit business and organisation in many ways as to build up network as well as connection on the internet. Digital marketing also allow business to break through traditional methods to reach different types of clients.

Item Type: Paper presented at a conference, workshop or other event, and published in the proceedings
Uncontrolled Keywords: event management, customer service, client, New Zealand
Subjects: H Social Sciences > HF Commerce
Divisions: Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
Depositing User: Adrian France
Date Deposited: 20 Jul 2018 03:28
Last Modified: 21 Jul 2023 06:59

Actions (login required)

View Item
View Item