Search for collections on Wintec Research Archive

Future growth development Strategies


[thumbnail of Book of abstracts] PDF (Book of abstracts)
CBITE Book of Abstracts 2017b CEP Presentations 30-31 October 2017 Brief.pdf - Supplemental Material
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (1MB)


The research report is based on a superette and developing business strategies for future growth for it. Before working in key areas, I did collect little information about the market through organizational context (PESTEL analysis, SWOT analysis as well as internal analysis). Next step is to develop a future business plan, competitive advantages, and analysis of competitors condition in the market for superette development. This research based on primary data which collected by a mixed method. All information collected with the help of mixed method because it includes both methods qualitative and quantitative research. Moreover, the mixed method includes interviews of employees as well as manager and customer surveys. The customer survey conduct for getting detailed information about business growth, demand in the market. The research explains the key areas of the business that is helpful for future growth as well as the importance of strategic planning. The whole report contains various valuable concepts like reviews or opinion of manager, employees, and customers as well as recommendations for future growth and strategies development.

Item Type: Paper presented at a conference, workshop or other event, and published in the proceedings
Uncontrolled Keywords: sales, marketing, superette, business strategies
Subjects: H Social Sciences > HF Commerce
Divisions: Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
Depositing User: Adrian France
Date Deposited: 20 Jul 2018 00:19
Last Modified: 21 Jul 2023 07:01

Actions (login required)

View Item
View Item