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Marketing strategy to improve customer satisfaction


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CBITE Book of Abstracts 2017b CEP Presentations 30-31 October 2017 Brief.pdf - Supplemental Material
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In retailing, consumers typically patronize multiple outlets. Two potential avenues for increasing customer share are to raise customer satisfaction and increase repeat purchase. This study examines the effects of customer satisfaction through implementing innovative marketing strategy and online marketing. Customer satisfaction with a company's products or services is often seen as the key to a company's success and long-term competitiveness. In the context of customer relationship marketing, customer satisfaction is often viewed as a central determinant of customer retention. However, the few empirical investigations in this area indicate that a direct relationship between these constructs is weak or even non-existent. That is the reason businesses always try find different ways to keep in contact with the customers.
This article involves a critical examination of the online marketing, customer profiling and the development of a more comprehensive strategy to attract customers. To provide further variety of choice for the customers, you will see that I have also introduced an international aisle.
You will see that the result provides positive support for introducing online marketing and separate international aisle at PAK’nSAVE (Mill Street) to improve customer satisfaction.

Item Type: Paper presented at a conference, workshop or other event, and published in the proceedings
Uncontrolled Keywords: supermarket, sales, marketing
Subjects: H Social Sciences > HF Commerce
Divisions: Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
Depositing User: Adrian France
Date Deposited: 19 Jul 2018 21:08
Last Modified: 21 Jul 2023 07:03

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