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Best strategies for increasing customer base


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The operation of small-scale businesses has become increasingly important in New Zealand within the past decade. Several government programs have led to a push towards self-owned entrepreneurial endeavours throughout the country. One of these small businesses, is in Hamilton, New Zealand. After observations, it was noted that there was an extreme need for a new strategic approach to increase the customer base at SPP which would lead to an eventual increase in profit. In order to prevent further loss of business, this project used literature review outlining the important processes and operations involved in small-businesses centered around fresh produce, mixed research methods which was made up of both qualitative and quantitative parts, and lastly data analysis, to compile a list of best strategies tailored to SPP. These strategies consisting of pricing and promotion, waste management systems, customer retention techniques, and partnerships, can be implemented by SPP management to observe a notable increase in business and overall profitability.

Item Type: Paper presented at a conference, workshop or other event, and published in the proceedings
Uncontrolled Keywords: customer service, marketing, small-scale businesses
Subjects: H Social Sciences > HF Commerce
Divisions: Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
Depositing User: Adrian France
Date Deposited: 16 Jul 2018 23:34
Last Modified: 21 Jul 2023 07:06

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