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Local market development for Shan Yuan Chinese Restaurant


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Shan Yuan Chinese Restaurant (SYCR) is a Chinese restaurant located at 228 Victoria Street, Hamilton. As the most sinological Chinese restaurants in Hamilton, SYCR has always tried to provide customers with the best service and food. Despite this, SYCR restaurant is now facing a crisis in the market because of the turbulent New Zealand food industry. The purpose of this report is to enable the investigator to gain experience in finding and solving problems through individual research. The investigator accomplished data collection through observation, interviews and questionnaire. The researcher found that the problems that SYCR was facing were mainly reflected in four aspects: cultural differences, market competition, online marketing strategic, political factors. The researcher provided four different suggestions in each of these aspects, which can be summarised as website operation, university cooperation, social media strategic, and political study.

Item Type: Paper presented at a conference, workshop or other event, and published in the proceedings
Uncontrolled Keywords: Food industry, supermarket, business, marketing
Subjects: H Social Sciences > HF Commerce
Divisions: Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
Depositing User: Adrian France
Date Deposited: 26 Nov 2018 03:18
Last Modified: 21 Jul 2023 07:27

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