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A study on strategies for growth and sustainability


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This project studies the strategies for growth and diversification of an organisation to help them to withstand competition in the market in which they operate. Areas of research developed are based on various problems such as sales promotion, employee motivation, financial requirements and competition within the market. The organisation lacks sales promotional activities due to lack of investment in sales and marketing. We conducted a situational analysis. A qualitative method was used for data collection with a set of interview questions. The basis of our study was that we found that the organisation could improve their sales by concentrating on digital marketing as well as direct marketing. The organisation could appoint more salespersons to conduct door-knocking in different regions to develop their direct marketing activities. Providing training and motivation to staff would help to improve their efficiency and skills. They could appoint a more experienced employee to make an efficient team. We also found that entering new markets would help the organisation to increase their profit and competitiveness in the market in which they operate. This can be achieved by opening a new unit outside the Waikato region. The organisation can also maximize the alliance with other organisations to provide complete home heating and insulation solution for their customers.

Item Type: Paper presented at a conference, workshop or other event, and published in the proceedings
Uncontrolled Keywords: sustainability, growth, diversification
Subjects: H Social Sciences > HF Commerce
Divisions: Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
Depositing User: Adrian France
Date Deposited: 13 Dec 2018 20:43
Last Modified: 21 Jul 2023 07:50

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