Citation: Liu, Y. (2023). How did the import of Western graphic design concepts change design in mainland China after 1979? [Masters thesis, Wintec Te Pūkenga]. Wintec Research Archive. http://researcharchive.wintec.ac.nz/id/eprint/8014.
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Abstract
Divided into three chapters, this dissertation traces the trajectory of graphic design changes due in large part to the influence of Western design concepts in China. The
analysis will include the historical, political and social changes affecting the industry, as well as how audiences have shifted with the ideological demands on graphic design to align with the diverse social and political contexts in communist China. Finally, it will explore how Chinese graphic designers have reached out to a bicultural audience in the context of globalisation.
Item Type: | Thesis (Masters) |
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Additional Information: | Supervisor: Dr Vicki Kerr |
Uncontrolled Keywords: | Graphic Design, Chinese Design, Cultural exchange |
Subjects: | N Fine Arts > NC Drawing Design Illustration |
Divisions: | Schools > School of Media Arts |
Depositing User: | Rachel Axcell |
Date Deposited: | 23 Jan 2024 20:43 |
Last Modified: | 25 Jan 2024 20:21 |
URI: | http://researcharchive.wintec.ac.nz/id/eprint/8014 |