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Transmedia storytelling in the public sphere


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A recently discovered cave painting in Indonesia reveals that humans were telling stories and portraying them through rock art at least 44,000 years ago (George,
2019). It seems the art of telling a story through more than one media platform, or transmedia storytelling, to use the contemporary coinage introduced by media scholar
Henry Jenkins was familiar to the ancients as it is to us living in the digital age.
Jenkins (2006) states that: A transmedia story unfolds across multiple media platforms, with each new text
making a distinctive and valuable contribution to the whole. In the ideal form of transmedia storytelling, each medium does what it does best – so that a story might
be introduced in a film, expanded through television, novels, and comics; its world might be explored through gameplay or experienced as an amusement park
attraction. (pp. 97-98)

Item Type: Graduate student work
Uncontrolled Keywords: storytelling, multi media platforms
Subjects: H Social Sciences > H Social Sciences (General)
N Fine Arts > NX Arts in general
Divisions: Schools > School of Media Arts
Depositing User: Richard Philip Philip Sugumaran
Date Deposited: 01 Feb 2024 01:17
Last Modified: 01 Feb 2024 01:17

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