Master of Arts (Communication endorsement)Jessica Soutar Barron

Mandelberg, John and Barron, Jessica (2015) Master of Arts (Communication endorsement)Jessica Soutar Barron. Graduate student work (Unpublished)

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Abstract or Summary

I have produced a suite of interlinked transmedia stories focused on one specific block of the main street in Hastings (the East 200 block). The objective of this communications output is two-fold: engage audience in the stories of that place and build local pride among those who work and play in that community. The outputs are a number of serialised mobisodes in documentary style (6 in number, 5 minutes each in duration), interactive codes on posters attached to buildings to enable audience participation in augmented reality (these are QR codes), a suite of zines (6) that supports the stories in the mobisodes, and an online presence (facebook and instagram) to provide another entry point for participants and a feedback loop.

Item Type:Graduate student work
Keywords that describe the item:Masters Meso-Storytelling
Subjects:H Social Sciences > H Social Sciences (General)
H Social Sciences > HN Social history and conditions. Social problems. Social reform
L Education > LB Theory and practice of education
N Fine Arts > NX Arts in general
P Language and Literature > PN Literature (General) > PN1993 Motion Pictures
Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4050 Electronic information resources
Divisions:Schools > School of Media Arts
ID Code:4147
Deposited By:
Deposited On:04 Dec 2015 01:05
Last Modified:22 Aug 2017 02:28

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