Master of Arts (Communication endorsement)Jessica Soutar Barron

Abstract or Summary

I have produced a suite of interlinked transmedia stories focused on one specific block of the main street in Hastings (the East 200 block). The objective of this communications output is two-fold: engage audience in the stories of that place and build local pride among those who work and play in that community. The outputs are a number of serialised mobisodes in documentary style (6 in number, 5 minutes each in duration), interactive codes on posters attached to buildings to enable audience participation in augmented reality (these are QR codes), a suite of zines (6) that supports the stories in the mobisodes, and an online presence (facebook and instagram) to provide another entry point for participants and a feedback loop.