How a rating system impacts on the quality of goods and services and satisfaction level of customers.

lee, rosie and Robertson, Jan (2017) How a rating system impacts on the quality of goods and services and satisfaction level of customers. Applied Management Conference, Wintec, Hamilton, New Zealand, 30-31 October 2017.

PDF (Book of abstracts) - Supplemental Material
Available under License Creative Commons Attribution Non-commercial No Derivatives.


Abstract or Summary

This research report is starting with presenting about the aim of examining ways to satisfy food truck customers with rating system by examining the current status of food truck businesses, investigating the potential of a rating system and generate further revenue to use a rating system. This report is presenting in order of organisation context, literature review, methods, results, discussion, conclusion, and recommendations. Mixed method is used for this research. For quantitative research, both online and offline survey were used. Result and discussion from them are presented by three topics: the popularity of food trucks, perception about food trucks and opinions about ‘Rating system’. For qualitative research, an interview was used. Result and discussion from it also presented by three topics: status of ‘Rating system’, perception about ‘Rating system’ and intention of showing ratings off to customers. Lastly, there are three recommendations covered in this research: collaborating with Ministry of Primary Industries, application of ‘Rating system’ and use of social media.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:customer service, business, sales
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6024
Deposited By:
Deposited On:20 Jul 2018 03:21
Last Modified:20 Jul 2018 03:21

Repository Staff Only: item control page