This research report is starting with presenting about the aim of examining ways to satisfy food truck customers with rating system by examining the current status of food truck businesses, investigating the potential of a rating system and generate further revenue to use a rating system.
This report is presenting in order of organisation context, literature review, methods, results, discussion, conclusion, and recommendations.
Mixed method is used for this research. For quantitative research, both online and offline survey were used. Result and discussion from them are presented by three topics: the popularity of food trucks, perception about food trucks and opinions about ‘Rating system’. For qualitative research, an interview was used. Result and discussion from it also presented by three topics: status of ‘Rating system’, perception about ‘Rating system’ and intention of showing ratings off to customers.
Lastly, there are three recommendations covered in this research: collaborating with Ministry of Primary Industries, application of ‘Rating system’ and use of social media.