Analysis of drivers of customer satisfaction in the clothing store’s e-commerce

Li, Dijin and Alexander, Peter (2017) Analysis of drivers of customer satisfaction in the clothing store’s e-commerce. Applied Management Conference, Wintec, Hamilton, New Zealand, 30-31 October 2017.

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Abstract or Summary

A New Zealand clothing wholesale and retail company is known for fast fashion clothing for all. They operate two stores with a significant online presence. The organisation has a unique position in local clothing and now faces challenges of online shopping presence and brand awareness amongst the competition. The organisation is requiring preparation for the future.

Item Type:Paper presented at a conference, workshop or other event, and published in the proceedings
Keywords that describe the item:clothing wholesale, customer satisfaction, e-commerce, marketing, sales
Subjects:H Social Sciences > HF Commerce
Divisions:Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration
ID Code:6096
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Deposited On:16 Jul 2018 23:41
Last Modified:16 Jul 2018 23:41

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