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CBITE Book of Abstracts 2017b CEP Presentations 30-31 October 2017 Brief.pdf - Supplemental Material
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Abstract
A New Zealand clothing wholesale and retail company is known for fast fashion clothing for all. They operate two stores with a significant online presence. The organisation has a unique position in local clothing and now faces challenges of online shopping presence and brand awareness amongst the competition. The organisation is requiring preparation for the future.
| Item Type: | Paper presented at a conference, workshop or other event, and published in the proceedings |
|---|---|
| Uncontrolled Keywords: | clothing wholesale, customer satisfaction, e-commerce, marketing, sales |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Schools > Centre for Business, Information Technology and Enterprise > School of Business and Adminstration |
| Depositing User: | Adrian France |
| Date Deposited: | 16 Jul 2018 23:41 |
| Last Modified: | 21 Jul 2023 07:06 |
| URI: | http://researcharchive.wintec.ac.nz/id/eprint/6096 |
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